Copying long-term advertising banners from Shopify
While watching the T-shirt forum, I came across the first ad you’ll see below (many times). Impressed by the simplicity and targeting of the messages, I decided to do some research. I discovered that Shopify started running this ad in 2014. However, by 2013, they started showing ads with the same exact format and replicas, except for “online shopping” instead of “T-shirt stores”. These ads are also presented below. It seems they run the version of the “”online store” first, and it works well so they adjusted it fits one of their largest segments of the market that sell T-shirts. What makes it a winning formula? It has a message based on action, easy to understand, emphasizing the speed of execution (60 seconds) and has a clear call to action implied by “It’s free” and you just .”
The main key
If you have multiple market segments, it’s smart to have ads that are specifically targeted at your biggest segments. However, as in the case of Shopify, they also have ads that apply to a more versatile audience.
In fact, based on my research, it looks like they’ve used a working formula from one of their more generic ads and used it for more targeted advertising. This is a great example of how to take what is displayed to work in your business area as well as testing it in other areas.
What really makes t-shirt ads so powerful is where the ads are. This ad appears in a more powerful T-shirt forum than one of their more common ads showing on a random site.
On formatting and copying in ads: It has a message based on action, easy to understand, emphasizing the speed taken (60 seconds) and has a clear call to action implied by “It’s free”
About replication and “60 seconds” … What makes it particularly attractive (I’m almost unbelievable) is the creation of an online store that seems to be very difficult and time consuming.